JIM VALOSIK ART/DIRECTION

Fazoli's 

SPAGHETTI REVOLUTION CAMPAIGNS

What began as a promotion for a free spaghetti coupon turned into a server-crashing success with millions of total views, continuing into four successive online campaigns. The mini-sites were designed to be family-friendly while maintaining a 'revolution' message, with games and a quirky, fun feel.

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Email database grown by 50%, with over 1.2 million hits in the first 24 hours. Coupon redemption up by 300%.

 

Senior Art Director and Illustrator, with BOHAN.