JIM VALOSIK ART/DIRECTION
Fazoli's
SPAGHETTI REVOLUTION CAMPAIGNS
What began as a promotion for a free spaghetti coupon turned into a server-crashing success with millions of total views, continuing into four successive online campaigns. The mini-sites were designed to be family-friendly while maintaining a 'revolution' message, with games and a quirky, fun feel.
Email database grown by 50%, with over 1.2 million hits in the first 24 hours. Coupon redemption up by 300%.
Senior Art Director and Illustrator, with BOHAN.
Landing Page for the third iteration of the Free Spaghetti Revolution campaign.
Nav Page for the third iteration of the Free Spaghetti Revolution campaign.
Email graphic alert of the new promotion.
Landing Page for the fourth iteration of the Free Spaghetti Revolution campaign.
Nav Page for the third iteration of the Free Spaghetti Revolution campaign.
Email graphic alert of the last promotion.