JIM VALOSIK ART/DIRECTION
SPAGHETTI REVOLUTION CAMPAIGNS
What began as a promotion for a free spaghetti coupon turned into a server-crashing success with millions of total views, continuing into four successive online campaigns. The mini-sites were designed to be family-friendly while maintaining a 'revolution' message, with games and a quirky, fun feel.
Email database grown by 50%, with over 1.2 million hits in the first 24 hours. Coupon redemption up by 300%.
Senior Art Director and Illustrator, with BOHAN.